HubSpot pricing review – CRM products and prices guide

HubSpot is a leading name in the customer relationship management (CRM) space, renowned for its user-friendly interface and a suite of tools designed to streamline marketing, sales, and customer service operations. For UK businesses, understanding HubSpot’s pricing structure is essential to determine whether it aligns with your organisation’s needs and budget. This guide will explore the various CRM products offered by HubSpot, along with their respective pricing tiers and the value they provide.

Overview of HubSpot CRM products

HubSpot offers a range of CRM tools that cater to different aspects of business operations. These tools are grouped into five key “Hubs”:

1. Marketing Hub: Tools for attracting, engaging, and delighting customers through inbound marketing strategies.
2. Sales Hub: Features to assist sales teams in managing leads, automating sales processes, and closing deals more efficiently.
3. Service Hub: Solutions for customer support teams, focusing on ticketing, customer feedback, and knowledge base management.
4. CMS Hub: A content management system designed for creating and managing websites.
5. Operations Hub: Tools that help in automating and integrating business processes across your tech stack.

HubSpot also offers a CRM Suite, which bundles all the Hubs together, providing a comprehensive platform for businesses looking to manage all aspects of their customer lifecycle from a single interface.

HubSpot pricing list

Plan	Marketing Hub	Sales Hub	Service Hub	CMS Hub	Operations Hub	CRM Suite
Free	£0	£0	£0	£0	£0	£0
Starter	£16/month	£16/month	£16/month	£21/month	£16/month	£42/month
Professional	£410/month	£410/month	£410/month	£331/month	£660/month	£1,104/month
Enterprise	£1,104/month	£1,104/month	£1,104/month	£1,048/month	£1,320/month	£3,312/month

Notes:

• Free plan: Available across all Hubs, offering basic features.
• Starter plan: Prices shown are billed annually; monthly billing may incur slightly higher rates.
• Professional and Enterprise plans: Prices increase with the number of users, contacts, and additional features required. The figures here reflect the starting prices.

HubSpot pricing tiers

HubSpot’s pricing model is divided into three main tiers: Free, Starter, Professional, and Enterprise. Each tier offers a different level of functionality and scalability, allowing businesses to choose a plan that fits their current requirements and can grow with them over time.

Free CRM

• Price: £0
• Best for: Small businesses and startups looking to get started with basic CRM features. (See free CRM options)
• Features: Contact management, email marketing, ad management, live chat, basic reporting, and more.
• Limitations: Limited functionality and support; best suited for businesses just starting with CRM.

Starter

• Price: Starts at £16 per month (billed annually) for a single Hub, or £42 per month for the CRM Suite.
• Best for: Small to medium-sized businesses needing more robust tools than the free version.
• Features: Includes everything in the Free CRM, plus features like email and in-app chat support, more sophisticated email marketing, and additional integrations.
• Limitations: Some advanced features still locked behind higher tiers, and there may be restrictions on the number of users and contacts.

Professional

• Price: Starts at £410 per month (billed annually) for a single Hub, or £1,104 per month for the CRM Suite.
• Best for: Growing businesses that require more advanced automation, analytics, and customisation.
• Features: Advanced marketing automation, custom reporting, A/B testing, omnichannel marketing, and team collaboration tools.
• Limitations: Costs can rise significantly as you add more users or need to manage a large number of contacts.

Enterprise

• Price: Starts at £1,104 per month (billed annually) for a single Hub, or £3,312 per month for the CRM Suite.
• Best for: Large enterprises with complex CRM needs and a high volume of users and contacts.
• Features: Custom objects, advanced reporting, predictive lead scoring, hierarchical team management, and priority support.
• Limitations: High cost, best justified for businesses that require the full spectrum of advanced CRM functionalities.

Key considerations when choosing a HubSpot plan

• Scalability: HubSpot is designed to grow with your business. If you’re a small business or startup, the Free or Starter plans might be sufficient initially, with the option to upgrade as your needs evolve.
• Integration needs: Consider your existing tech stack. HubSpot integrates well with many third-party tools, but advanced integrations are generally available at higher pricing tiers.
• Budget: HubSpot can become costly, especially at the Professional and Enterprise levels. Be sure to assess the return on investment (ROI) that you expect from the advanced features before committing to a higher plan.
• Training and support: The level of customer support increases with the pricing tiers. While the Free and Starter plans offer basic support, the Professional and Enterprise plans include more personalised assistance, which can be crucial for maximising the platform’s potential.

Conclusion – HubSpot pricing review

HubSpot’s CRM products offer a range of features designed to cater to businesses of all sizes, from startups to large enterprises.

However, understanding the pricing structure is key to making an informed decision.

For UK businesses, it’s important to assess your specific needs, consider the scalability of the platform, and weigh the costs against the expected benefits.

Whether you start with the Free plan or dive into the more advanced Professional or Enterprise tiers, HubSpot provides a flexible and powerful CRM solution that can adapt as your business grows.

For more, visit the HubSpot website.

HubSpot pricing FAQ