Insightly has emerged as a popular CRM choice for businesses looking to streamline their customer interactions, project management, and marketing automation. With a reputation for being user-friendly and scalable, Insightly offers a range of products designed to cater to the needs of small to medium-sized enterprises (SMEs) as well as larger organisations. This article provides an in-depth review of Insightly pricing, exploring its various CRM products and the value they offer to UK businesses.
Overview of Insightly CRM products
Insightly offers a suite of CRM products that are tailored to different business requirements. Each product is designed to enhance customer relationship management, improve project execution, and facilitate effective marketing campaigns. The key CRM products offered by Insightly include:
- Insightly CRM: This is the core CRM product, offering features such as contact management, sales pipeline management, workflow automation, and task management. It is ideal for businesses looking to manage their customer interactions efficiently.
- Insightly Marketing: Aimed at enhancing marketing efforts, this product allows businesses to automate their marketing campaigns, segment audiences, and track campaign performance. It integrates seamlessly with Insightly CRM, providing a comprehensive view of customer data.
- Insightly AppConnect: This product offers advanced integration capabilities, allowing businesses to connect Insightly CRM with other applications and tools they use. AppConnect supports hundreds of integrations, enabling streamlined workflows and data synchronisation.
- Insightly Service: This is a relatively new addition to Insightly’s product line, focusing on customer service management. It helps businesses manage customer support tickets, service level agreements (SLAs), and customer queries efficiently.
Insightly CRM pricing list
| Product | Plan | Price (per user/month) | Key Features |
|---|---|---|---|
| Insightly CRM | Plus | £25 | Contact management, task management, email integrations |
| Professional | £39 | Sales pipeline management, workflow automation, custom reports | |
| Enterprise | £79 | Advanced customisation, dedicated support, data scalability | |
| Insightly Marketing | Plus | £330 (for up to 10,000 contacts) | Email marketing, landing pages, campaign automation |
| Professional | £660 (for up to 50,000 contacts) | Multi-step campaigns, A/B testing, advanced automation | |
| Enterprise | Custom pricing | Advanced analytics, custom dashboards, dedicated account management | |
| Insightly AppConnect | Starter | £17 | Basic integrations, limited data transactions |
| Professional | £49 | Comprehensive integration options, higher data transactions | |
| Enterprise | Custom pricing | Advanced integration features, custom connectors, priority support | |
| Insightly Service | Available upon request | Custom pricing | Customer service management, ticketing system, SLA tracking |
Insightly pricing plans
Insightly’s pricing is structured around its different CRM products, each with multiple tiers to cater to various business sizes and needs. Below is a detailed breakdown of the pricing plans available:
Insightly CRM pricing
- Plus Plan: Priced at £25 per user per month when billed annually, this plan offers basic CRM features, including contact and lead management, task and event tracking, and email integrations. It is suitable for small businesses that need essential CRM capabilities.
- Professional Plan: At £39 per user per month (billed annually), this plan includes all features of the Plus plan, along with advanced sales pipeline management, workflow automation, and custom reporting. It is ideal for growing businesses that require more sophisticated CRM tools.
- Enterprise Plan: The Enterprise plan is designed for larger organisations and is priced at £79 per user per month (billed annually). It includes all features of the Professional plan, plus additional benefits such as dedicated customer support, advanced customisation options, and data scalability. This plan is best suited for enterprises with complex CRM needs.
Insightly Marketing pricing
- Plus Plan: Starting at £330 per month (billed annually), this plan allows for up to 10,000 contacts and includes features like email marketing, landing pages, and campaign automation. It is geared towards small to medium-sized businesses looking to enhance their marketing efforts.
- Professional Plan: Priced at £660 per month (billed annually), this plan supports up to 50,000 contacts and offers advanced marketing automation, multi-step campaigns, and A/B testing. This plan is suitable for businesses with more extensive marketing requirements.
- Enterprise Plan: This plan is tailored for large businesses with extensive marketing needs, and pricing is available upon request. It supports over 100,000 contacts and provides advanced analytics, custom dashboards, and dedicated account management.
Insightly AppConnect pricing
- Starter Plan: Priced at £17 per user per month (billed annually), this plan offers basic integration capabilities for small businesses needing to connect a limited number of applications.
- Professional Plan: At £49 per user per month (billed annually), this plan provides more comprehensive integration options and supports a higher volume of data transactions. It is suitable for medium-sized businesses with moderate integration needs.
- Enterprise Plan: Pricing for the Enterprise plan is available upon request and includes advanced integration features, custom connectors, and priority support. This plan is ideal for large enterprises with complex integration requirements.
Value proposition for UK businesses
Insightly’s pricing structure is competitive and offers flexibility, allowing businesses to choose a plan that aligns with their size and needs.
The variety of features available across different plans ensures that businesses only pay for what they need, making Insightly a cost-effective CRM solution.
Additionally, Insightly’s integration capabilities, user-friendly interface, and scalability make it an attractive choice for UK businesses looking to enhance their customer relationship management.
Conclusion – Insightly pricing review
Insightly provides a comprehensive range of CRM products that cater to various business needs and budgets.
From basic CRM functionality for small businesses to advanced features for large enterprises, Insightly’s pricing plans are designed to offer value and flexibility.
UK businesses considering a CRM solution should evaluate their specific requirements and choose an Insightly plan that offers the best balance of features and cost.
With its strong emphasis on integration and scalability, Insightly is well-positioned to support businesses in managing their customer relationships effectively.
For more, see our guides to the best CRM systems, or for those on a tight budget, our list of top free CRM options.
Insightly pricing FAQ
Insightly offers three main CRM pricing plans: the Plus plan at £25 per user per month, the Professional plan at £39 per user per month, and the Enterprise plan at £79 per user per month. These prices are based on annual billing.
Insightly Marketing has three pricing tiers. The Plus plan costs £330 per month for up to 10,000 contacts, the Professional plan is £660 per month for up to 50,000 contacts, and the Enterprise plan has custom pricing for businesses with over 100,000 contacts.
No, Insightly does not offer a free version. The most affordable plan is the Insightly CRM Plus plan, which is priced at £25 per user per month when billed annually.
Insightly AppConnect is priced at £17 per user per month for the Starter plan and £49 per user per month for the Professional plan, both based on annual billing. The Enterprise plan for Insightly AppConnect has custom pricing tailored to specific business needs.
Yes, Insightly’s listed prices are based on annual billing, which typically reflects a discount compared to monthly billing. For example, the Plus plan for Insightly CRM is £25 per user per month when billed annually.
Insightly Service pricing is not listed online as it is tailored to specific business requirements. Companies interested in Insightly Service need to contact Insightly directly for custom pricing information.
Additional costs may arise for custom integrations, premium support, or exceeding contact limits in marketing plans. For instance, businesses using Insightly Marketing might need to move to a higher tier if their contact list exceeds 10,000, which would increase the cost to £660 per month under the Professional plan.
Insightly offers scalable plans that can grow with businesses. The CRM plans start at £25 per user per month, and businesses can upgrade to the Professional or Enterprise plans (£39 and £79 per user per month, respectively) as their needs evolve. Additionally, Insightly Marketing and AppConnect plans offer different levels of service based on business size and requirements.
Insightly does not publicly advertise volume discounts, but businesses requiring large numbers of user licences (typically under the Enterprise plan) should contact Insightly for custom pricing, which may include volume discounts based on the number of users and specific business needs.
Insightly subscriptions are billed annually, with monthly per-user pricing ranging from £17 for AppConnect Starter to £79 for the CRM Enterprise plan. Businesses can contact Insightly to discuss different billing cycles or custom payment arrangements.