Among the various CRM solutions on the market, SugarCRM stands out as a flexible and comprehensive option. This article provides a detailed review of SugarCRM pricing, covering the range of products and their costs, to help UK businesses make informed decisions.
Overview of SugarCRM
SugarCRM is a well-established player in the CRM market, offering a suite of products tailored to meet the needs of businesses of all sizes. Its platform is known for being highly customisable, making it suitable for companies across various industries.
SugarCRM focuses on helping businesses create extraordinary customer relationships with their solutions, which include sales automation, marketing automation, and customer service tools.
SugarCRM product offerings
SugarCRM offers a range of products designed to cater to different business needs:
- Sugar Sell: This is the sales automation module, designed to streamline sales processes, manage leads, and improve sales productivity. It includes features such as sales forecasting, quote management, and customer journey mapping. (See our guide to CRMs for sales teams.)
- Sugar Market: A marketing automation solution that helps businesses manage campaigns, nurture leads, and measure marketing ROI. Features include email marketing, lead scoring, and social media management.
- Sugar Serve: A customer service platform focused on enhancing customer support and satisfaction. It provides tools for case management, SLA tracking, and customer self-service.
- Sugar Enterprise: This version combines the functionalities of Sell, Market, and Serve into one integrated platform, offering a comprehensive CRM solution with advanced features such as customisable dashboards, role-based access control, and advanced workflow automation.
- Sugar Professional: This is a simpler version of Sugar Enterprise, providing essential CRM functionalities at a more affordable price point, ideal for small to mid-sized businesses.
SugarCRM price list
| SugarCRM Product | Starting Price (Per User, Per Month) | Key Features | Ideal For |
|---|---|---|---|
| Sugar Sell | £65 | Sales automation, sales forecasting, customer journey mapping | Sales teams, improving sales productivity |
| Sugar Market | £800 (per month, tiered pricing) | Marketing automation, email marketing, lead scoring, social media management | Marketing teams, scaling marketing efforts |
| Sugar Serve | £65 | Customer service, case management, SLA tracking, self-service | Customer service teams, improving customer support |
| Sugar Enterprise | £80 | Comprehensive CRM, sales, marketing, and service tools, customisable dashboards, advanced workflow | Mid-sized to large enterprises needing comprehensive CRM capabilities |
| Sugar Professional | £40 | Essential CRM features, contact management, basic sales and marketing tools | Small businesses, budget-conscious companies |
Additional Costs
- Customisation and Integration: Varies based on requirements.
- Training and Support: Costs depend on the level of training and support needed.
- Data Storage and Additional Users: Additional charges may apply as usage scales.
Pricing of SugarCRM products
SugarCRM’s pricing structure is based on a per-user, per-month subscription model, with costs varying depending on the chosen product and features. Here’s a breakdown of the pricing for the main SugarCRM products:
- Sugar Sell: Starting at approximately £65 per user, per month, Sugar Sell offers robust sales automation features. The price includes core functionalities such as sales forecasting and customer journey mapping.
- Sugar Market: The pricing for Sugar Market starts around £800 per month, with a tiered pricing model based on the number of contacts and email sends. This option provides comprehensive marketing automation tools suitable for businesses aiming to scale their marketing efforts.
- Sugar Serve: Starting at around £65 per user, per month, Sugar Serve focuses on customer service and support. It includes features like case management, SLA tracking, and advanced reporting.
- Sugar Enterprise: This solution starts at approximately £80 per user, per month, offering a full suite of CRM capabilities. It is suitable for larger businesses that require advanced features and extensive customisation options.
- Sugar Professional: The entry-level product for businesses needing essential CRM functionalities, Sugar Professional is priced at around £40 per user, per month.
Additional costs to consider
While the base subscription fees provide access to SugarCRM’s core features, businesses should be aware of potential additional costs:
- Customisation and integration: Depending on the complexity of your business requirements, additional costs may arise for customising the CRM or integrating it with other business systems.
- Training and support: Although SugarCRM offers documentation and basic support, businesses may need to invest in additional training or premium support services to maximise the CRM’s value.
- Data storage and additional users: As your business grows, the need for more data storage or additional user licences may increase, leading to higher costs.
Choosing the right SugarCRM product
Selecting the right SugarCRM product depends on your business size, needs, and budget.
Small businesses with limited budgets might find Sugar Professional an ideal starting point, offering essential CRM features without the complexity of larger solutions.
Mid-sized to large enterprises with more sophisticated requirements might benefit from Sugar Enterprise or a combination of Sell, Market, and Serve to provide a tailored solution.
Conclusion – SugarCRM pricing review
SugarCRM provides a range of CRM solutions tailored to various business needs, from sales and marketing automation to comprehensive customer service tools.
While the costs can add up, especially for larger businesses with extensive needs, SugarCRM’s flexible pricing and product offerings make it a viable option for many UK businesses.
SugarCRM pricing FAQ
The starting price for SugarCRM Sell is £65 per user, per month. This price includes features like sales automation, sales forecasting, and customer journey mapping.
SugarCRM Market has a starting price of £800 per month. The cost is tiered based on the number of contacts and email sends, making it suitable for businesses that want to scale their marketing efforts.
SugarCRM Serve costs £65 per user, per month. This pricing provides access to features such as customer service automation, case management, and SLA tracking.
SugarCRM Enterprise is priced at £80 per user, per month, making it more comprehensive than SugarCRM Professional (£40 per user, per month) but also offering more advanced features and integration options.
Yes, SugarCRM Professional is the most affordable option, starting at £40 per user, per month. It provides essential CRM functionalities, which makes it ideal for small businesses looking for a budget-friendly solution.
No, SugarCRM pricing varies by product and the specific needs of the business. Sugar Sell and Sugar Serve start at £65 per user, per month, while Sugar Market starts at £800 per month, and Sugar Enterprise is priced at £80 per user, per month.
Yes, additional costs may include customisation and integration services, which can vary significantly based on the project’s complexity. Training and premium support services also come at an extra cost. Additionally, businesses may incur extra charges for data storage and additional users as they expand.
Typically, SugarCRM requires an annual commitment, meaning businesses would pay the subscription cost, such as £65 per user, per month for Sugar Sell, annually upfront.
Yes, the total cost of SugarCRM products will increase as the number of users increases. For instance, if 10 users are subscribed to Sugar Sell, the total monthly cost would be £650 (£65 per user).
While specific numbers for discounts are not publicly listed, SugarCRM may offer volume discounts for larger enterprises or organisations purchasing a significant number of user licences. These discounts can be discussed directly with SugarCRM sales representatives.